La forma de hacer negocios en la industria turística ha cambiado dramáticamente debido al
desarrollo de las tecnologías de la información. El negocio de las reservas online en el …

El objetivo principal presente trabajo es estudiar las relaciones que se establecen entre las
agencias de viaje minoristas y sus clientes. Para ello, es necesario tener presente que, hoy …

La elevada competencia a la que están sometidas las empresas en la actualidad, hace
necesario que éstas dispongan de fuentes diferenciadoras que sean capaces de …

Despite the growing body of literature acknowledging that strong brands are crucial for firms'
long-term competitiveness, little research examines how firms should manage their brands …

This study has two main objectives: (a) to examine the relative impacts of positive and
negative word of mouth (PWOM and NWOM) on the shift in the receiver's brand purchase …

This research aims to contribute to the relationship-marketing strategy by studying the role
of complaint management in long-term relationships. Two factors distinguish it from other …

El objetivo de esta investigación es el estudio de las relaciones que se establecen entre las
agencias de viaje minoristas y sus clientes. Desde la perspectiva teórica del Marketing de …

The current article attempts to extend previous research by testing the effects of customer
satisfaction and 2 types of switching barriers—negative and positive—on key manifestations of …

The development of information and communication technologies (ICTs) has had profound
effects in goods and services marketing. In particular, the advent of electronic commerce has …

Previous research has shown that trust plays a key role in the development of stable
relationships between a service provider and its customers, and many authors have devoted …