This research investigated the effects of number of products endorsed by a celebrity and
number of exposures to the celebrity on consumers' attitudes and purchase intentions. In study 1…

As organizations seek to communicate with consumers who are concerned about the
environment, advertisements containing environmental claims are becoming more prominent. …

Parents play a major role in children's consumer socialization but little is known about
differences in parents' consumer socialization tendencies. In this article, we examine the thesis …

As ecological concerns evolve and diffuse throughout society, advertisers are interested in
developing green (ie, environmental) messages and are interested in targeting green …

As organizations increasingly target consumers who are concerned about the environment,
the nature of their advertising becomes more of an issue. While much has been written about …

This study examines parent-child communication patterns and mothers' consumer-socialization
tendencies. Results indicate mothers' concept-orientations are related to number of goals…

Examines the differences in types of environmental claims used in advertisements in Australia,
Canada, the UK and USA. The advertisements are examined using a content analysis …

Concern about the environment has grown in recent decades, particularly in industrialized
countries. This study examines whether environmental advertising claims differ across four …

This research provides a theoretical basis for explaining differences among mothers regarding
how they communicate consumer skills and knowledge to their children. Socialization …

It has been argued that the dominant social paradigm (DSP) of Western industrial societies
is complicit in environmental decline. In the present research, the DSP and its elements and …