A taxonomy of varied behavior is offered to structure research findings pertaining to the
various phenomena termed “variety seeking.” The literature is reviewed within that framework. …

Grocery retailers have been informed that, to remain competitive, they must reduce the number
of stockkeeping units (SKUs) offered, in line with consumer demand, or, in other words, …

This paper presents a model of individual consumer choice for separate choice occasions.
Contrary to the notion that each choice is essentially independent of its predecessors, …

Evidence suggests that some consumers react to promotion signals without considering
relative price information. We adopt Petty and Cacioppo's Elaboration Likelihood Model (ELM) …

Customer equity and brand equity are two of the most important topics to academic researchers
and practitioners. As part of the 2005 Thought Leaders Conference held at the University …

Marketing executives are being urged to speak in the language of finance to gain internal
support for marketing initiatives. Responding to this call, the authors examine the impact of a …

Current techniques using brand-switching data to infer competitive relationships among
products are based on the assumption that those brands most frequently switched between are …

Expiration dates are used by couponers to limit their financial liability temporally. Traditional
wisdom assumes that coupon redemptions are greatest in the period immediately following …

Early research on the effect of promotion suggested that a brand using that element of the
marketing mix would be evaluated lower and therefore have a reduced repurchase probability. …

Interpersonal communications have long been recognized as an influential source of
information for consumers. Internet-based media have facilitated information exchange among …