Product reviews are critical high-scope non-marketing cues for consumers to obtain useful
product information from various perspectives. However, the effects of inconsistent reviews …

Purpose – The purpose of this study is to examine how product recalls affect brand
commitment and post-recall purchase intention. Design/methodology/approach – The role of …

Purpose The purpose of this paper is to examine the role of playfulness on innovative
consumers’ pre-order behavior for new products. Design/methodology/approach Drawing upon …

The concept of correctly targeting an audience with a targeted message in marketing is not
new. However, the body of research in the advertising–consumer matching literature focuses …

Because sustainability management plays a vital role in firm performance, it is critical to
understand the underlying mechanisms that drive better firm performance with sustainability …

The outbreak of COVID-19 was a major disruption to higher education and marketing
education across the globe. COVID-19 impacted not only our campuses, but also how we teach …

Innovative visual design plays an important role in marketing for attracting consumers’
attention in-store. Drawing upon thinking styles and design literature, this research investigates …

This research investigates how presentation of different design cues (eg, visual, semantic,
and symbolic) influences consumers’ attitudes toward an innovative design in light of their …

CEO narcissism and power significantly influence firm performance. However, little is
investigated how CEO narcissism interacts with power and influences the likelihood of product …

This study examines the post-product-recall behaviors of previously loyal customers.
Specifically, the study examines whether they stay with a product or leave it, and if they do stay, …