Is value the holy grail for every company? Definitely it is something executives, investors and
researchers are interested in since decades. If we only look at 4 major strategy journals over …

Addressable advertising on television opens the door to better targeting and measurement
of television advertising campaigns, but gaining access to consumer data is paramount for …

In this article, we propose co-creation as a more efficient and effective way of formulating and
implementing strategy. We rely on the foundations of procedural justice theory which states …

Does advertising lead to higher profits? This question has preoccupied company executives
and academic researchers for many decades. Arguments have been put forth in both …

WINNER: CMI Management Book of the Year Awards 2015-Innovation and Entrepreneurship
Category (1st edition) Many organizations approach customer-centic marketing and …

… Professor Leonardo Meeus and Professor Koen Tackx asked 108 executives from 24 countries
about the changes they foresee in the energy sector by 2020. In total they represent up to …

Is value the holy grail for every company? Definitely it is something executives, investors
and researchers are interested in since decades. If we only look at 4 major strategy journals …

In this dissertation, more efficient and effective methodologies of formulating and implementing
strategy are elaborated, relying on the foundations of procedural justice theory, which …

In this article, we propose co-creation as a more efficient and effective way of formulating and
implementing strategy. We rely on the foundations of procedural justice theory which states …

… © June 2016: Fairness in Strategy, by Koen Tackx, Ludo Van der Heyden, and Paul
Verdin – p.1 … One of the authors (Tackx, 2015) explored the potential impact of (national) …