Are consumers more likely to select brands offered by companies that engage in cause-related
marketing (CRM)? Somewhat surprisingly, little evidence exists that directly addresses …

The potential for biased responses that occur when researchers interact with their study
participants has long been of interest to both academicians and practitioners. Given the sensitive …

… Kimberly A. Taylor is an associate professor of marketing in the Department of Marketing,
College of Business Administration, at Florida International University in Miami, 11200 SW 8th …

Evolving financial behavior, an unpredictable public policy atmosphere, and an
unparalleled global pandemic have collaborated to disrupt nonprofit fundraising. The COVID‐19 …

Most undergraduate marketing majors will spend at least some time in a sales role, and
employers are requiring greater professionalism and more varied skill sets from their sales hires. …

Cross-cultural differences in norms, values, and beliefs abound and impact preferred conflict
resolution strategies. Potential differences in values and subsequent conflict resolution …

Negotiation classes are one way in which many of today's managers try to develop negotiation
skills. Despite the popularity of such courses, relatively little research has assessed their …

People make decisions every day based on their estimates of the chances of various events
occurring. By their very nature, these subjective estimates are less certain, and thus more …

Mature oil fields potentially contain multiple fluid migration pathways toward protected
groundwater (total dissolved solids, TDS, in nonexempted aquifer <10,000 mg/L) because of their …

Introduction The electronic health record (EHR) has created additional administrative burdens
on providers to perform data entry while trying to engage with the patient during the health …