User profiles for Kim Saxton
M. Kim SaxtonKelley School of Business, IU Verified email at iu.edu Cited by 755 |
Geological, multispectral, and meteorological imaging results from the Mars 2020 Perseverance rover in Jezero crater
…, J Proton, C Rojas, D Sallurday, K Saxton… - Science …, 2022 - science.org
Perseverance’s Mastcam-Z instrument provides high-resolution stereo and multispectral
images with a unique combination of spatial resolution, spatial coverage, and wavelength …
images with a unique combination of spatial resolution, spatial coverage, and wavelength …
Where do reputations come from?
MK Saxton - Corporate Reputation Review, 1998 - Springer
Whether in times of crisis or prosperity, a company's reputation must be nurtured carefully
and managed to maximize long-term success. While this statement sounds simple, even …
and managed to maximize long-term success. While this statement sounds simple, even …
Promoting science literacy with English language learners through instructional materials development: A case study
In spite of reform efforts, opportunities for all students to learn science remain illusive. Recent
studies indicate that science curricula do not meet students' learning needs. Research-…
studies indicate that science curricula do not meet students' learning needs. Research-…
Will the startup succeed in your eyes? Venture evaluation of resource providers during entrepreneurs' informational signaling
Experienced founders and investors are arguably the venture community members most
likely to possess needed financial and social resources for startups. We present a model of …
likely to possess needed financial and social resources for startups. We present a model of …
Venture advocate behaviors and the emerging enterprise
Research summary Venture founders rely on the help of others in their community to move
their emerging enterprises forward. While these helping behaviors, here called venture …
their emerging enterprises forward. While these helping behaviors, here called venture …
When the product is complex, does the advertisement's conclusion matter?
This study was made for two purposes. The first was to replicate the study of Sawyer and
Howard (1991), which found that the effects of persuasion in open-ended advertisements were …
Howard (1991), which found that the effects of persuasion in open-ended advertisements were …
Why or How? the impact of Construal-Level Theory on vaccine message receptivity
We propose that Construal Level Theory (CLT) can be applied to incrementally improve
vaccine message receptivity because it impacts a variety of health decisions and complements …
vaccine message receptivity because it impacts a variety of health decisions and complements …
Disaggregate market share response models
…, AM Degeratu, MJ Ahearne, MK Saxton - International Journal of …, 2002 - Elsevier
Traditional market share response (multiplicative competitive interaction or MCI) models
have been gainfully employed in marketing research practice as an effective methodology for …
have been gainfully employed in marketing research practice as an effective methodology for …
Adding badging to a marketing simulation to increase motivation to learn
MK Saxton - Marketing Education Review, 2015 - Taylor & Francis
Badging has become a popular tool for obtaining social recognition for personal accomplishments.
This innovation describes a way to add badging to a marketing simulation to increase …
This innovation describes a way to add badging to a marketing simulation to increase …
Can Multiple New-Product Messages Attract Different Consumer Segments?: Gaming Advertisements' Interaction with Targets Affects Brand Attitudes and Purchase …
A fundamental principle of marketing suggests that optimal marketing effectiveness results
from designing and positioning a product specifically to attract a particular targeted market …
from designing and positioning a product specifically to attract a particular targeted market …