From an organizational strategy perspective, attributing changes to sweeping environmental
triggers or long-term strategic planning means taking either an ecological or strategic …

… about online research quality was expressed by Kim Dedeker (at the time, Procter & Gamble
… A chorus of other advertisers joined Dedeker and related their own, similar experiences that …

… A powerful framework for thinking about this shift comes from Kim Dedeker, Procter &
Gamble Vice President of Global Consumer & Market Knowledge, who draws a bell curve …

This paper is an update of one written in 2002, when online surveys had made a significant
impact on research in the USA, but were yet to take hold in Europe and elsewhere. This …

Online research has struggled to come to grips with challenges to the sampling frame. In the
past three years, spotty progress has been made, but the credibility of market research …

… In late 2008, Kim Dedeker, at the time vice president for consumer marketing at Procter &
Gamble (and now chairman of Americas for Kantar research), famously observed, “Without …

… In 2006, Kim Dedeker, then P&G vice president of global consumer and market knowledge
and current chair of Americas for Kantar (a division of WPP), caused an uproar in the …

Sepsis is a major epidemic worldwide and is a large unmet medical need in this country.
Annual costs for the treatment of sepsis are over $3.4 billion dollars, and over 1.7 million people …

The answers to such functional concerns certainly will be shaped by the tools marketers and
researchers bring to maturity in the next decade. And, it is to that end that we take a look at …

Web surveys have been adopted as a practical data collection tool notably due to their
economic nature and a fast turn-around time. One popular type of Web survey bases the sample …