In recent years, manufacturers have become increasingly disposed toward the use of sales
promotions, often at the cost of advertising. Yet the long-term implications of these changes …

Country segmentation has been proposed to assist in marketing strategy decisions for
international marketing managers. Such schemes typically consist of grouping or clustering a set …

Weekly box office revenues for approximately 100 successful motion pictures are analyzed
by use of a finite mixture regression technique to determine if regular sales patterns emerge. …

Structural equation models are widely used in marketing and psychometric literature to
model relationships between unobserved constructs and manifest variables and to control for …

Consumer reservation price is a key concept in marketing and economics. Theoretically,
this concept has been instrumental in studying consumer purchase decisions,competitive …

Two endemic problems face researchers in the social sciences (eg, Marketing, Economics,
Psychology, and Finance): unobserved heterogeneity and measurement error in data. …

In recent years, customer value has become a major focus among strategy researchers and
practitioners as an essential element of a firm's competitive strategy. Many firms have been …

Although brands have increased their promotional spending substantially in many categories
over the past decade, panel-based research into consumer stockpiling behavior typically …

The standard tobit or censored regression model is typically utilized for regression analysis
when the dependent variable is censored. This model is generalized by developing a …

This paper develops a model for capturing continuous heterogeneity in the joint distribution
of reservation prices for products and bundles. Our model is derived from utility theory and …