Apparel purchases now constitute one of the fastest‐growing segments of e‐commerce.
Thus, there are strong theoretical and managerial reasons to better understand consumer …

This research examines the effect of advertising imagery, sexual orientation, and gender on
customer attitude toward the advertisement and attitude toward the brand. When viewing …

Flow has been proposed as an essential component for understanding online behavior and
defining the stimulating nature of online experiences. In this research, we examine the …

Consumer innovativeness and new product purchasing literatures are replete with solid yet
unrelated theories that have not been considered simultaneously as part of a larger …

Obesity is described as the fastest growing public health challenge facing developed nations
(Prentice, 2006). This research introduces the topic of obesity to the retailing literature by …

Young adults are experiencing a marked increase in anxiety. Several environmental factors,
including socially prescribed perfectionism, a form of perfectionism, may account for …

Purpose As the cosmetic surgery industry grows and diversifies, societal beauty standards
have shifted to include images of surgically enhanced bodies. With the increased use of …

Marketers often advocate the use of targeted promotional strategies because they are presumed
more effective. However, common targeting variables (gender and age) can also serve …

Skin tone is a known influencer of earnings and social status. Its role in marketing has been
primarily studied within the context of advertising while focusing on differences between …

Across four experiments, we use correspondent inference theory to explain customer inferences
about organizational inclusiveness and ulterior motive following exposure to monoracial …