… Junzhao Ma completes the trio with his experience as—and insight into—big-data …
Campbell, Cohen, and Ma pool their intellectual-capital resources to explain the rationale for …

Purpose Service robots are gradually becoming more anthropomorphic and intelligent. This
research aims to investigate how anthropomorphic service robots with different levels of …

Artificial Intelligence (AI)-powered products have started to permeate various spheres of our
lives. One of the most controversial of such products is the sex robot, an application of the AI-…

Most multichannel retailers offer larger assortment in their online channel than in the offline
channels. Conventional belief holds that larger assortment leads to more sales. However, …

This research investigates how target and observing customers react to service failure and
recovery. Previous research has focused on the effect of service recovery on target customers…

In this paper, we empirically investigate the effect of Food, Inc. – an influential documentary
film on the US food industry – on organic food sales. We use a novel dataset of Google …

​ This volume includes the full proceedings from the 2013 World Marketing Congress held
in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past …

In this study, we investigate the roles of political ideology, demographic characteristics and
market environment in determining households' store patronage behavior. We measure two …

In the past decade, governments around the world have made significant investments to
improve Internet access in underserved areas. Yet there is scant evidence on how effective …

… Junzhao Jonathon Ma Editors … Junzhao Jonathon Ma Monash University Melbourne,
Victoria, Australia … and Junzhao (Jonathon) Ma …