This research investigates the antecedents of social media advertising value, and the effect
of this advertising value on online purchase intention in transitional economies in Southeast …

Purpose – This study aims to investigate the impact of perceived value on customer intention
to use the internet as a retailing platform and, more specifically, the impact that perceived …

This research examines consumer attitudes towards four sub-types of interactive digital
advertising: internet-based e- and email advertising, and mobile-phone-based SMS- and MMS-…

Purpose – Sets out to nvestigate the adoption of and application of the market orientation
concept within the small business sector using Michigan, USA, as a study setting. Design/…

Purpose – The aim of this paper is to investigate bank choice/selection criteria in a range of
cultural and country economic scenarios. More specifically, the purpose of this study is to …

The current research examines how coercive power and non-coercive power affect trust
and how these relationships are affected by affective and calculative commitment. It also …

A study of consumer acceptance of the Internet as a channel of distribution in Taiwan was
conducted using a channel function perspective. The Technology Acceptance Model (TAM) …

Purpose – The purpose of this paper is to empirically verify the conventional cause‐and‐effect
relationship of fan identification and purchase intention in the context of Asian fans when …

Joint action, a key element of relational exchanges, has largely been ignored in the international
channel literature, and not much is known about the determinants of joint action in cross…

Despite the rapid growth of social media and the enthusiasm surrounding social media
advertising (SMA), scant theoretical and empirical knowledge exists on the cross-border …