A measure of consumers’ attitude toward private label brands is developed, and its psychometric
properties are assessed. Predictions are then tested regarding relationships between …

A model that addresses the similarities and differences in conceptual antecedents of attitudes
toward private label grocery products and national brand promotions is proposed and …

Effective strategy implementation is predicated on the assumption that functional areas
within the firm have a basic understanding of the strategy. Termed strategic consensus, this …

Spokes-characters have appeared in numerous promotion campaigns throughout the past
century. While interest in these characters has evolved over time, a substantial portion of the …

In a between-subjects experiment, the authors examine how differences in Nutrition Facts
information on fat and fiber, coupled with differing claims for these nutrients (including multiple …

In recent years, professional service organizations have begun to successfully implement
various sales promotion techniques, and potential customers are responding favorably to such …

Marketers often use verbal claims to highlight brand benefits in marketing communication
campaigns. However, spokescharacters may also be incorporated into campaigns and are …

The purchase decision process used by leisure travelers in the selection of hotel
accommodations is quite complex. This research, although exploratory in nature, empirically …

The nutrition facts panel on food packages was designed to provide comprehensible quantitative
nutrition information that would allow consumers to make more informed food choices …

In recent years, some consumer products' firms have made attempts to replace or sharply
reduce the use of sales promotion, including coupons and sales, with everyday low prices (…