The use of cause-related marketing (CRM), which occurs when company donations are tied
to consumer transactions, has increased significantly in recent years. Traditionally, …

Existing research suggests that when assessing consumer responses to advertising,
neuroscience and physiological measurements offer more objectivity than traditional self-report …

Drawing on the influence of primacy and recency effects in processing information about
corporate social responsibility (CSR), the authors examine how internal (customer experience) …

Purpose The purpose of this paper is to study the impact of successfully coordinating
infrastructural capabilities, such as technology, and structural capabilities, such as people, on the …

Purpose A social enterprise is a hybrid business organization which pursues both profit
maximization and social change. This study aims to explore effective ways to communicate …

In the cause-related marketing (CM) literature, transparent communication of donation
amounts (eg, monetary donation quantifiers) has been shown to positively impact the …

Recent research on media channel selection theories has called for studies exploring
communication in interorganizational business relationships and for specific work functions. The …

The pinnacle of engagement for a nonprofit is a donation, yet as donations decline and
competition increases, some nonprofits risk becoming obsolete. Why does an individual donate? …

Purpose This study aims to apply the Wounded Pride/Spite model (integral emotions which
occur during the donation request) and the Affect Infusion model (incidental emotions primed …

Social media are an important, widely used communication tool for individuals and businesses.
However, there is the dark side of social media addiction and its impact to consider. …