This study tested the effects of red and blue in a shopping‐related context. Red and blue
were selected because of their opposite color properties. Prior color research has shown that …

Describes the arrangements and procedures employed to measure the individual reactions
of 125 women 18–64 yrs old to colors used in a retail furniture display. Ss were in groups of …

Supervisory reactions of sales managers to potentially unethical salesperson behavior are
examined in a national survey of sales executives. Four scenarios representing ethical issues …

A survey was conducted in a large US metropolitan area of the West. The objective of the
study was to determine if loyalty cards issued by supermarkets are actually associated with …

Examined how 69 men and 45 women reacted to explicit gender positioning efforts in
advertisements. Three versions of a radio commercial promoting car maintenance service were …

The results of this study which used sales managers in the United States as subjects indicate
that obese salespeople are considered less fit for challenging sales territories and may be …

Findings from prior research show that there is a general tendency to discipline top sales
performers more leniently than poor sales performers for engaging in identical forms of …

This study examined job bias associated with business students' role-playing as sales
managers who assigned trainees to sales territories. Personal characteristics of being extremely …

… Therefore, this study attempts to replicate the finding of Bellizzi and Hite (1989) by testing …
taken against employees for poor performance and by Bellizzi and Hite (1989) for investigating …

This article evaluates organization size as a segmenting variable and as an influence on
industrial buyer behavior. The results demonstrate that organization size is an important …