The authors present an overview of a new approach to marketing—one that seeks to
maximize customer equity by managing the customer asset. Using a resource-based view, the …

Customer profitability models have evolved into an important strategic tool for marketers in
recent years. Traditional customer profitability models implicitly assume that customers can be …

In this article the authors demonstrate how a customer lifetime value approach can provide
a better assessment of advertising effectiveness that takes into account postpurchase …

The dissolution of 7 drugs from hydroxypropylmethylcellulose (HPMC) matrices have been
examined to determine the time exponent (t n ) required to produce linear dissolution profiles. …

The effects of some formulation variables on the release rates of promethazine hydrochloride
from hydroxypropylmethylcellulose (HPMC) tablet matrices have been investigated. The …

As more firms adopt a customer asset management approach to their business, it has
become increasingly important to understand how customer management efforts relate to the …

Managing collaborative business-to-business relationships demands an understanding of
how relationships create value for the firm and a method to accurately assess that value. The …

The ability of a salt to lower the cloud point of hydroxypropylmethylcellulose (HPMC) gels
was found to follow their order in the lyotropic series, ie chloride < tartrate < phosphates and …

Today’s dynamic markets are forcing firms to design increasingly complex channel strategies
involving multiple channels of distribution. As the complexity of these systems increases, …

A number of mathematical models have been used to describe the release of promethazine
hydrochloride from matrices containing hydroxypropylmethylcellulose. Relationships, such …