… Maloney draws upon a broad research background to demonstrate that an advertisement
can be effective without being completely believed! … Too often the advertising message is “misindexed” …

While several reports have been published using research methods of estimating exposure
risk to e-cigarette vapors in nonusers, only two have directly measured indoor air …

This paper is one of 18 selected by the Editorial Review Board of The Journal of Advertising
Research to be a ‘classic’ - an article that has withstood the test of time. First published in …

Advertising research became a standard part of agency service around 1910; but NW Ayer
& Son used research to help land a major account as early as 1879, and at least one agency, …

The author traces development of behavioral science research in commercial advertising
and establishes a correspondence between mass persuasion research and other forms of …

… , an edited version of John Maloney's October 1963 article, debunks the notion that each
ad must be noted, understood, and believed to be effective. Maloney has a background in …

Advertising research began before the turn of the century. By 1930, there was extensive
textbook and research report literature on advertising psychology. During the years following …

… Maloney's activities have provided him with an unusual opportunity to compare a wide
range of advertising-research techniques. He is a lecturer in Psychology of Advertising and …

Like a thunderclap, the Federal Truth in Lending Act, 1 which took effect July 1, 1969, announced
the beginning of a downpour of federal and state consumer legislation. The torrent that …

IN recent years there has been a growing interest among probation departments in developing
a single presentence report which will fully meet the needs of all the judges within the …