A meta-analysis of parental style and consumer socialization of children

J Mikeska, RL Harrison, L Carlson - Journal of Consumer Psychology, 2017 - Elsevier
This meta-analysis attempts to offer an overall cumulative effect estimate of the parental style–consumer
socialization relationship(s) across 73 studies examining child outcomes, …

ARTIFICIAL EMOTIONS AMONG SALESPEOPLE: UNDERSTANDING THE IMPACT OF SURFACE ACTING.

J Mikeska, GA Hamwi, SB Friend… - Marketing …, 2015 - search.ebscohost.com
Given the importance of salesperson satisfaction and commitment, managers are vested in
understanding what variables impact salesperson attitudes. Surface acting, the process by …

The political CEO: An event study comparing consumer attributions of CEO behavior

J Mikeska, EJ Harvey - Social Science Quarterly, 2015 - Wiley Online Library
Objective We sought to establish a relationship between negative political behavior of key
firm members and consumer evaluations of the firm through an attribution theories extension. …

The influence of parental and communication style on consumer socialization: a meta-analysis informs marketing strategy considerations involving parent–child …

J Mikeska, RL Harrison… - Journal of …, 2017 - journalofadvertisingresearch.com
This meta-analysis merged family communication pattern (FCP) and parental socialization
literature streams to offer renewed perspectives on how parents intervene in media-related …

Doing harm while attempting good: a critical eye on corporate social responsibility

JM Rapp, JG Mikeska - Handbook of Research on Marketing and …, 2014 - elgaronline.com
While the predominance of published academic research on corporate social responsibility (csR)
presents a positivistic position, the authors seek to provide an often-ignored discussion …

Environmental Management of Threatening Government Public Policy

J Mikeska - 2014 - digitalcommons.unl.edu
This dissertation is the first to propose a test of environmental management theory through a
reflective, managerial scale, and does so through a public policy lens. It matches 76 …

Preliminary Evidence Regarding Marketing's Role in Environmental Management Theory

J Mikeska, L Carlson - 2017 - digitalcommons.georgiasouthern …
Prior research specific to government public policy topics finds that firms manage threatening
public policy either by competing in new ways to offset (potential) policy limitations or …

[BOOK][B] Handbook of research on marketing and corporate social responsibility

RP Hill, R Langan - 2014 - books.google.com
… and Jessica Mikeska. We hope that readers find their review of these chapters as enjoyable
and engaging as they were to complete. it is rare to bring together so many accomplished …

[PDF][PDF] The Drop Mobile Coffee Truck

L Chapman, S Gomez, M Rose, A Ruffatto, A Seybold - logantchapman.com
… For guidance and basic questions about the software, we contacted Jessica Mikeska, a
Doctoral Candidate for the Department of Marketing at UNL. …

[BOOK][B] Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress …

P Rossi, N Krey - 2019 - books.google.com
This proceedings volume explores the new and innovative ways in which marketers find new
global customers and build meaningful bridges to them based on their wants and needs in …