What is market segmentation? At its most basic level, the term “market segmentation” refers
to subdividing a market along some commonality, similarity, or kinship. That is, the members …

It has been said “a picture is worth a thousand words,” which suggests that “seeing” reveals
things that words alone cannot describe. Online ethnography offers an economical and …

The development and introduction of a new product is an inherently risky venture. Many
corporate executives’ careers have floundered on the rocks and shoals of new product launches…

Despite the currency of this topic in the media, the concepts and tools of marketing mix
modeling date back at least 30 to 40 years. The topic is of growing interest partly because of the …

The sesquiterpene lactones and chromosome numbers for three chemical races of Artemisia
tridentata ssp. vaseyana have been examined from four populations in western Montana. …

Everywhere business leaders turn, they find nice-sounding, easy-to-swallow, seemingly
plausible solutions to their problems. The academics, the management consulting firms, and the …

In today’s uncertain economic climate, the first priority for the small business entrepreneur is
survival. A glance at newspapers, business journals, or cable news channels reveals a …

The market is changing, and the time has come to redesign the package of that old established
brand. This will revitalize the brand, the marketing manager supposes. Or, a new product …

The strategic implications of the Internet are far reaching—for global commerce, for global
marketing, and for global marketing research. The full direction, scope, and impact of the …

The promise of media advertising is great. It’s an opportunity for a brand to tell its story directly
to the ultimate consumer. It’s an opportunity to build awareness and project a powerful …