… Jami A. Fullerton is assistant professor of advertising in the School of Journalism and
Broadcastingat Oklahoma State University,and Alice Kendrick is professor ofadvertising at …

This study measures advertising students' attitudes toward statistics. Subjects, 275 undergraduate
advertising students from two southwestern United States universities, completed a …

In October 2002, the US Department of State under the direction of Under Secretary of State
for Public Diplomacy and former advertising executive Charlotte Beers launched a first-ever …

Although advertising has played a key role in bringing corporate social responsibility (CSR)
to the public agenda on behalf of agency clients, little effort has been made to define what …

A national survey of 1,045 advertising students measured opinions about the ethical nature
of advertising and ethical dilemmas in the advertising business. More than nine out of ten …

Using a newly launched US tourism commercial as a stimulus, this pre/post quasi-experimental
study empirically tests the bleed-over effect of tourism advertising on public diplomacy …

A study of 556 students at colleges and universities in Australia, Hong Kong and Singapore
explored the relationship between attitude towards the United States and brand attitudes …

A study among Australian college students gauged their reactions to a television commercial
produced for the US Commerce Department to bolster sagging tourism numbers among …

Do advertising students really dislike math? Or is this question a manifestation of frustrated
media planning course professors? Do women perceive they are poorer at math than men? …

A national sample of US advertising students participated in a study that included a test of
their ability to differentiate between editorial and advertising content on a news website. …