This experiment examines interactivity and vividness in commercial web sites. We expected
increased levels of interactivity and vividness would lead to more positive attitudes toward …

In today's fragmented media landscape, generating positive word of mouth (WOM) among
consumers has become an important tool for marketers. Marketers are challenged with …

Purpose – The purpose of this work is to test several incentive strategies for attaining new
customers via electronic referrals, or e‐referrals. The paper aims to examine: the roles of both …

The decision to engage in music piracy may be preceded by consumer consideration of a
range of issues. The determinants of such piracy as embedded in a large matrix of acquisition-…

Customers have high expectations that company representatives contacted online will go
out of their way to be helpful. One type of social media that may be particularly useful as a …

When websites are constructed to appeal to various cultures, designers must ensure that
those sites are easily navigated by members of those various cultures. The integration of …

Purpose Consumers’ engagement with brands online is increasingly important for marketers
for both promotion of their brand’s message and sales. The purpose of this paper is to …

Despite the crucial role a crowdfunding campaign webpage can play in attracting potential
backers, there has been a lack of theory-driven studies to investigate how to design effective …

The proper implementation and design of registration pages is a crucial consideration in the
development of websites for two reasons: First, users often navigate through them to receive …

An effective website is usable and engaging. In this article we investigate how navigation
bar images and text may increase perceptions of website ease of use and interactivity. In an …