… James Pokrywczynski James Pokrywczynski is an associate professor and chair of the
department of advertising and public relations at Marquette university. He teaches courses in …

This study employs the informational and transformational approaches from Taylor’s Six-Segment
Message Strategy Wheel and narrative transportation theory to understand the use of …

The use of advocacy advertising by corporations and special interest groups attempting to
influence social policy has increased dramatically in the past decade. Yet little research has …

A model is proposed to begin to explain the role that viewer involvement with a movie scene
feature a product placement has on the impact of product placements. This study is a …

Many researchers have studied risk factors related to sexual violence, and few studies have
explored what differences account for the various ways women seek information about …

A telephone survey was conducted to assess the relative value of six mass media types as
sources of advertising information. National and retail advertising within each medium were …

Digital-music piracy takes a heavy toll on the music industry and the US economy. Losses
are measured in the tens of billions of dollars. College students especially are problematic, …

Intercept survey data collected at a medium-size Midwestern ethnic festival are used to
assess how top-of-mind and aided brand recall are influenced by ethnic congruence among …

A two-city (Milwaukee, Minneapolis) survey of advertising practitioners did not find clear
support for or against a sometimes-discussed total ban against tobacco advertising. The survey …

… Pokrywczynski-Crowley: Job satisfaction in newspaper ad depts. - 145 … Pokrywczynski
is associate professor in the department of ad vertising and public relations of the College of …