A literature review article provides a comprehensive overview of literature related to a theme/theory/method
and synthesizes prior studies to strengthen the foundation of knowledge. In …

… Similarly, Justin Paul has published numerous highly cited and downloaded systematic
literature reviews (eg, domain- and theory-based reviews) that have appeared in premier …

The extended Theory of Planned Behavior (TPB) incorporates environmental concern, a critical
variable in green marketing literature, intending to achieve triple bottom line (TBL). In this …

Social Entrepreneurship (SE) is a popular area of research and practice. An analysis of the
existing literature reviews on SE reveals a dearth of studies classifying the existing SE …

In this article, we review and discuss the factors, which affect the change in the consumer
behavior towards organic food. We extract findings from various studies conducted in different …

This study seeks to review the literature on the exporting challenges and problems of small
and medium scale enterprises (SMEs) in this era of globalization. Besides, we identify gaps …

The COVID-19 pandemic struck the tourism industry severely. Based on the review of 35
papers that studied the tourism industry in the wake of the pandemic, we propose a resilience-…

This article reviews the literature on Mass Prestige (Masstige) based marketing and analyzes
the evolution of the 'masstige strategy' with a focus on how this phenomenon evolved from …

This study compares the two widely used methods of Structural Equation Modeling (SEM):
Covariance based Structural Equation Modeling (CB-SEM) and Partial Least Squares based …

Purpose – The main objective of this study is to understand the behavior of ecological
consumers and their intention to purchase organic food. The study aims to determine the factors …