In the last 20 years, the integration of marketing functions has moved from theory to practice.
Its specific applications may vary from market to market—indeed, from enterprise to …

… Based on this research, Ilchul Kim points out that it is no longer relevant to build marketing
strategies based on demographic data. Even consumers categorized into the same …

The ‘inside-out’ approach used in this paper describes the implied educators’ perceptions of
integrated marketing communication (IMC). From an analysis of 87 IMC course syllabi from …

The concept of integrated marketing communication (IMC) has now become an apparently
integral part of the marketing and corporate communication strategies of many companies. …

This chapter shows that integrated marketing communication (IMC) is still far from being a
solidified concept or even an agreed‐upon theory. The early years, as have been alluded to in …

Since the formalization of the Integrated Marketing Communication (IMC) concept in the late
1980s (American Association of Advertising Agencies 1989, Schultz, Tannenbaum and …

Although regulation of chondrogenesis and cartilage development by Wnt signaling is well
established, the function of Wnt in the maintenance and destruction of cartilage remains …

Baicalein, one of the major flavonoids in Scutellaria baicalensis (Chinese Skullcap), is well
known for its effects on cell proliferation, apoptosis, and inflammation. Here we show that …

The mammalian Y chromosome has unique characteristics compared with the autosomes or
X chromosomes. Here we report the finished sequence of the chimpanzee Y chromosome (…

Invariant CD3 subunit dimers (CD3εγ, CD3εδ, and CD3ζζ) are the signaling components of
the αβ T cell receptor (TCR). The recently solved structure of murine CD3εγ revealed a …