Innovation is attracting increasing attention from public authorities, enterprises, and
academics. Although emerging evidence has indicated that marketing innovation should be …

Government agendas are increasingly focused on environmental issues, pressuring companies
to reduce the environmental impact of their activities, and innovation plays a key role in …

The effectiveness of online versus offline promotional communication is an important marketing
issue. This study estimated the effect of online versus print promotional communication …

Store flyers are one of the most important media used to feature retail and manufacturer
promotions. Yet the body of research on their effectiveness on customer behaviour demonstrates …

This paper presents a data driven approach that enables one to obtain a measure of comparability
between-groups in the presence of observational data. The main idea lies in the use …

The fundamental question of whether offshoring is value enhancing and, more specifically,
whether Italian manufacturing firms that undertake offshoring benefit from higher productivity …

The paper provides an overview of definitions, measurements and applications of the
concept of multidimensional poverty through a systematic review. The literature is classified …

The relationship between product innovation intensities and the performance of European
firms is assessed, assuming that the selection into different intensities is based on a set of …

This paper presents the development of the data driven approach first introduced in Camillo
and D’Attoma (2010) and D’Attoma (2009), which enabled one to obtain a global measure …

This article presents a creative and practical process for dealing with the problem of
selection bias. Taking an algorithmic approach and capitalizing on the known treatment-associated …