User profiles for Helge Thorbjørnsen
Helge ThorbjørnsenProfessor at NHH - Norwegian School of Economics Verified email at nhh.no Cited by 6402 |
Intentions to use mobile services: Antecedents and cross-service comparisons
…, PE Pedersen, H Thorbjørnsen - Journal of the academy …, 2005 - journals.sagepub.com
This article develops and tests a model to explain consumers’intention to use mobile services.
Through triangulating theories from the diverse fields of information systems research, …
Through triangulating theories from the diverse fields of information systems research, …
Explaining intention to use mobile chat services: moderating effects of gender
…, PE Pedersen, H Thorbjørnsen - Journal of consumer …, 2005 - emerald.com
An extended adoption model based on the technology acceptance model and theory of
reasoned action is applied for pin‐pointing the antecedents of intention to use mobile chat …
reasoned action is applied for pin‐pointing the antecedents of intention to use mobile chat …
Building brand relationships online: A comparison of two interactive applications
H Thorbjørnsen, M Supphellen… - Journal of interactive …, 2002 - Wiley Online Library
Due to its potential for interactive communication, the Internet is considered a promising tool
for relationship marketing. However, the effects of interactive communication on marketing …
for relationship marketing. However, the effects of interactive communication on marketing …
Getting too personal: Reactance to highly personalized email solicitations
Research on the effects of personalized messages on consumers’ behavioral responses
has yielded mixed findings. We explore how e-mail personalization influences click-through …
has yielded mixed findings. We explore how e-mail personalization influences click-through …
Consumer brand relationships: an investigation of two alternative models
E Breivik, H Thorbjørnsen - Journal of the Academy of Marketing Science, 2008 - Springer
Many studies have proposed the use of the relationship metaphor to enhance the
understanding of the relationship between consumers and brands. However, few studies have …
understanding of the relationship between consumers and brands. However, few studies have …
Mobilizing the brand: The effects of mobile services on brand relationships and main channel use
…, PE Pedersen, H Thorbjørnsen… - Journal of Service …, 2005 - journals.sagepub.com
Mobile devices and services are proposed to be powerful channels for both distribution and
marketing communication. In this article, the authors study the effects of mobile channel …
marketing communication. In this article, the authors study the effects of mobile channel …
“This is who I am”: Identity expressiveness and the theory of planned behavior
H Thorbjørnsen, PE Pedersen… - Psychology & …, 2007 - Wiley Online Library
This paper explores the role of self‐identity expressiveness and social identity expressiveness
in the context of Multimedia Messaging (MMS) adoption. An extended version of the …
in the context of Multimedia Messaging (MMS) adoption. An extended version of the …
[HTML][HTML] How virtual reality influences travel intentions: The role of mental imagery and happiness forecasting
Virtual reality can influence consumer behavior in powerful ways, but in the domain of tourism
marketing, less is known about the psychological process. One possibility is that VR has …
marketing, less is known about the psychological process. One possibility is that VR has …
Is publicity always better than advertising? The role of brand reputation in communicating corporate social responsibility
S Skard, H Thorbjørnsen - Journal of Business Ethics, 2014 - Springer
Previous studies on corporate social responsibility (CSR) communication suggest that firms’
social initiatives should be communicated through third-party, non-corporate sources …
social initiatives should be communicated through third-party, non-corporate sources …
The impact of brand loyalty on website usage
H Thorbjørnsen, M Supphellen - Journal of Brand Management, 2004 - Springer
A number of previous studies have investigated determinants of brand website usage.
Variables such as internet experience, goal-directedness and type of motivation (entertainment/…
Variables such as internet experience, goal-directedness and type of motivation (entertainment/…