Our view of brand advertising is that it mostly serves to publicize the advertised brand.
Advertising seldom seems to persuade. Advertising in a competitive market needs to maintain the …

Today, the role of country manager is again on the rise, powered by opportunities for growth
in emerging markets. These opportunities have revealed serious weaknesses in the …

During the past decade, the proliferation of managed care plans and the reduction of
governmental reimbursement has seriously eroded hospital revenues. As a result, hospitals are …

… Bloom, Helen … 責任表示 Helen Bloom, Roland Calori, Philippe de Woot …

Teacher feedback is frequently described as one of the most important influences on student
learning at many levels of education, yet few studies explore feedback from the student …

Need they yield again this year? There must be a remedy! There is! Let us offer them a
program of organized social activities, a program which will develop their initiative, use their …

The authors note the differences in styles of management in Europe and point to the" social
responsibility of firms" which distinguishes European from Japanese or American companies…