The present research investigates the differential effects of online peer review and expert
review on consumers’ evaluations of experience and credence services. We propose that …

In contrast to prior studies examining only piecemeal aspects of employee attributes (ie,
physical attractiveness, displayed emotion, or helpfulness), the present research adopts an …

In this study, we investigate the effects of entrepreneurial orientation and marketing information
on the performance of small and medium-sized enterprises. We build and test a causal …

How does corporate reputation influence customer behavioral intentions? This article proposes
a model with customer trust, customer identification and customer commitment as the key …

Even though the entrepreneurship literature places much emphasis on opportunity recognition,
little is known about how entrepreneurs actually evaluate opportunities. This study uses …

While reward programs have been widely used as a means to engender customer loyalty, it
is not clear if the ends are justified. Some researchers argue that we do not fully understand …

How can a service firm right-size marketing expenses and yet strive to maximize revenue?
This paper represents the first attempt to model these efficiency and effectiveness issues …

Explores the concept of viewing retail customers as partial employees. When retailers
provide services to customers, they tend to rely solely on store employees, missing out on a …

This research investigates the effects of across-consumer price comparisons on perceived
price fairness as a function of culture. Collectivist (Chinese) consumers are more sensitive to …

Brand value has become an important corporate performance metric, as can be observed from
the close following of the annual Top 100 Brand Values ranked by brand consultancy firm …