Every year billions of dollars are spent on advertising that uses humor to sell products. How
is that spending decision made? Despite much research examining humor effects in …

A study of the use of humor in US and UK television advertising was developed by surveying
ad agency executives in the two countries and then by conducting a content analysis of …

… Elizabeth LR Elam is an assistant professor of marketing and Harlan E. Spotts is an associate
professor of marketing in the Department of Marketing and Computer Information Systems …

A study of the information content of US and UK advertising was developed in the context of
the Foote, Cone and Belding (FCB) planning matrix. A 1985 sample shows that US …

Integrated marketing communications (IMC) misrepresents the nature of marketing and
systematically ignores at least 60 years of marketing literature. IMC reinvents marketing theory …

Firms deploy an array of marketing communications (marcom) tools to influence sales
performance, yet critics lament that such efforts can be incredibly inefficient. This research focuses …

Opportunity Thinktank: Laying a foundation for the entrepreneurially minded engineerDesign
projects have become a principal element of the undergraduate engineering curriculum. …

Purpose – The purpose of this research is to understand the relationship between publicity,
advertising activity and corporate sales in the context of a company’s existing reputation. …

The current study investigated the interactive relationship of social-media conversation and
brand television advertising during the 2011 and 2012 US National Football League Super …

Because of the maturation of the baby boom generation, 1/4 of the total US population will
be at least 55 years old in 2010. By 2050, this segment will make up 1/3 of the population. As …