Event marketing is considered a relatively novel marketing tool. In contrast to conventional
communication strategies, event marketing features the active participation of target groups in …

Understanding older adults’ product consumption behavior is of high importance to consumer
and marketing research. Prior studies have mainly focused on older adults’ cognitive …

This article proposes an innovative approach to estimating the counterfactual without the
necessity of generating information from either a control group or a before-measure. Building …

When fraudulent mislabelling of organic food products on the part of producers or label
misapprehension on the part of consumers is revealed by mass media sources, this may have …

Generally, researchers consider that customer satisfaction is the core driver of loyalty.
However, in the case of collective hedonic services, feelings of connectedness among service …

Attending sport, music and cultural events is a favorite leisure activity, thus creating multi-billion
dollar markets. Existing research on what drives repatronage of such events has focused …

In this article, we test an alternative approach to creating a counterfactual basis for estimating
individual and average treatment effects. Instead of using control/comparison groups or …

Background and objectives. The majority of environmental education takes place in informal
settings, of which so-called free-choice learning is typical. What is understood by this is a …

Die in diesem Beitrag dargestellten Forschungsergebnisse wurden im Rahmen des
Projekts „Starke Verbraucher für ein gutes Klima“ im Auftrag des Verbraucherzentrale …

This paper examines the relationship between the psychic distance of decision makers in
SMEs from specific foreign markets and their interest in cooperation with companies from …