Does visual art enhance the prestige of luxury brands? To test the integration effect of luxury
brands and art, we conduct two studies using the Louis Vuitton (LV) brand. This paper …

Food companies that choose to differentiate themselves by marketing their products as
organic assume that the organic label tells consumers that the food is healthy. This research …

This study compares positive and negative message framing, and examines how product
type and the consumer’s regulatory focus moderate ad effectiveness. We conducted a 2 (…

The fast fashion phenomenon has revolutionized the apparel industry over the past decade.
However, research focused on the implications of brand country-of-origin (brand-COO) and …

Nuclear DNA contents were estimated by flow cytometry in 18 Phalaenopsis Blume species
and Doritis pulcherrimaLindl. DNA amounts differed 6.07-fold, from 2.74 pg/diploid nuclear …

Purpose – The purpose of the paper is to examine perceptions of unfairness and accompanying
cognitive and emotional outcomes exhibited by present versus prospective customers …

Purpose The purpose of this paper is to examine how quality dimensions in independently
owned online brand communities influence purchase intentions via uncertainty reduction and …

Flow cytometry is widely applied in the determination of nuclear DNA content and ploidy
level in many organisms. However, a difficulty with flow cytometry is the method's intrinsic …

Motivation: Genome-wide gene expression programs have been monitored and analyzed in
the yeast Saccharomyces cerevisiae, but how cells regulate global gene expression …

This research proposes that anthropomorphism has negative downstream consequences in
a healthcare product context. Using anthropomorphization in a product, package design or …