This study utilizes data from 1279 SMEs spanning seven countries to assess the cross-national
invariance of the Covin and Slevin entrepreneurial orientation scale. We first examine …

The adaptive selling behavior (ASB) concept has been the focus of significant attention in
research and practice alike over the past decade. However, there has been but a few studies …

Applying self-determination and conservation of resources theories, our study investigates
the additive and interactive effects of management commitment to service quality, customer …

… Correspondence regarding this article should be sent to: George D. Deitz, Associate
Professor, Department of Marketing and Supply Chain Management, The University of Memphis …

Despite the increased use of JVs and other forms of alliances, research shows that most
collaborative arrangements end in failure due to relationship and resource sharing problems. …

Companies are increasing their use of cause-related marketing as a means of communicating
their commitment to corporate social responsibility while accomplishing their strategic …

Hunt Marketing emphasizes the universal importance of marketing, in business, but also in
the lives of students, despite their major! The product, the 1st new Principles of Marketing …

The current study reveals that a customer-focused approach to choosing celebrity endorsers
(based on consumer-endorser identification) is a more useful predictor of endorsement …

While research has recognized the role of haptic sensations in influencing various aspects
of consumer behavior, the association between haptically based experiences and social …

Drawing from signaling theory, this study investigates the processes through which corporate
image (CI) for quality affects attitudinal loyalty. The research hypotheses are examined …