User profiles for George Baltas
George BaltasProfessor, Athens University of Economics and Business Verified email at aueb.gr Cited by 4934 |
Determinants of store brand choice: a behavioral analysis
G Baltas - Journal of product & brand management, 1997 - emerald.com
Understanding the store brand buyer is a central issue for strategic brand management because
of the increasing market shares of private label products. Offers an analytical framework …
of the increasing market shares of private label products. Offers an analytical framework …
Consumer characteristics and demand for store brands
G Baltas, PC Argouslidis - International journal of retail & distribution …, 2007 - emerald.com
Purpose – Store brands represent an important part of the consumer goods market and a
prominent research area. The purpose of this paper is to address a well‐defined problem of …
prominent research area. The purpose of this paper is to address a well‐defined problem of …
Determinants of internet advertising effectiveness: an empirical study
G Baltas - International Journal of Market Research, 2003 - journals.sagepub.com
This paper considers the structure of advertising effectiveness on the internet. It investigates
empirically the importance of creative and media factors for banner effectiveness. …
empirically the importance of creative and media factors for banner effectiveness. …
Car sharing adoption intention in urban areas: What are the key sociodemographic drivers?
In recent years, car sharing has become an international transportation trend and has shown
the potential to change the way people use cars. Sociodemographic variables are the key …
the potential to change the way people use cars. Sociodemographic variables are the key …
Random utility models in marketing research: a survey
G Baltas, P Doyle - Journal of Business Research, 2001 - Elsevier
Random utility (RU) models are well-established methods for describing discrete choice
behavior. Recently, there has been a strong upsurge in interest driven by advances in data …
behavior. Recently, there has been a strong upsurge in interest driven by advances in data …
Shopper characteristics, product and store choice criteria: a survey in the Greek grocery sector
G Baltas, P Papastathopoulou - International Journal of Retail & …, 2003 - emerald.com
Considers the brand and store choice behaviour of grocery shoppers and explores relationships
among consumer characteristics, brand choice criteria and store selection criteria. A …
among consumer characteristics, brand choice criteria and store selection criteria. A …
Nutrition labelling: issues and policies
G Baltas - European journal of marketing, 2001 - emerald.com
Nutrition labelling of food products has received considerable attention in the marketing
literature due to increasing consumer interest in health and diet issues. Nutrition labelling of …
literature due to increasing consumer interest in health and diet issues. Nutrition labelling of …
A combined segmentation and demand model for store brands
G Baltas - European Journal of Marketing, 2003 - emerald.com
This paper presents an empirical study on store brand demand and its determinants. A two‐stage
model is considered, in which the consumer decides whether to buy store brands, as …
model is considered, in which the consumer decides whether to buy store brands, as …
The role of customer factors in multiple store patronage: A cost–benefit approach
This paper is concerned with the use of multiple stores by supermarket customers. It relates
the number of stores patronized to a set of customer factors under a unifying theoretical …
the number of stores patronized to a set of customer factors under a unifying theoretical …
Relationship value: Drivers and outcomes in international marketing channels
D Skarmeas, A Zeriti, G Baltas - Journal of international …, 2016 - journals.sagepub.com
Although collaborative business arrangements based on relationship marketing have become
ubiquitous over the past decades, research studies of relationship value in international …
ubiquitous over the past decades, research studies of relationship value in international …