This article presents a normative set of recommendations for elevating the practice of
marketing ethics. The approach is grounded in seven essential perspectives involving multiple …

Is the emergence of social marketing a Pandora's Box for the discipline of marketing? A
survey of four disparate groups with special knowledge and interest in the issue reports on …

This text explores ethical issues facing marketing practitioners. It presents ethical theory in
marketing context. Coverage includes advertising, product safety and targeting markets as …

This paper begins by examining several potentially unethical recent marketing practices.
Since most marketing managers face ethical dilemmas during their careers, it is essential to …

Marketing educators generally assume in their teaching that there is little inconsistency
between adherence to the marketing concept and the stakeholder concept. Some assume that …

This experimental study evaluated the influence of stated organizational concern for ethical
conduct upon managerial behavior. Using an in-basket to house the manipulation, a sample …

Purpose – The purpose of this paper is to provide an ethical foundation for relationship
marketing using a virtue ethics approach. Design/methodology/approach – The approach is a …

This essay is inspired by the ideas and research examined in the special section on “Stakeholder
Marketing” of the Journal of Public Policy & Marketing in 2010. The authors argue that …

This article discusses three ethical frameworks drawn from moral philosophy which can bring
ethical insight to marketing decision-making. The frameworks will not provide"the" ethical …

The relatively recent entry of multinational corporations (MNCs) into low-income markets,
particularly in developing countries, affords the opportunity for the more inclusive capitalism …