Advertising agencies are increasingly using English in Dutch commercials because of financial
and image reasons. This paper investigates how often commercials that contain English …

This paper reports on a quantitative investigation into the occurrence of English in product
advertisements in Dutch‐speaking Belgium, French‐speaking Belgium, France, Germany, the …

Studies have demonstrated frequent use of English in international advertising, but little is
known about people’s preference for English versus local languages. This article empirically …

Although English has been shown to be the most frequently used foreign language in product
advertisements in countries where it is not the native language, little is known about its …

Reduction of 2-cyanopyridine by sodium in dry methanol in the presence of N(4)-methylthiosemicarbazide
produces 2-pyridineformamide N(4)-methylthiosemicarbazone, HAm4M. …

Advertising often confronts consumers with foreign languages, such as German or French in
the US, but little is known about the circumstances under which this is effective. The …

In multilingual advertising, a foreign language is often used for symbolic purposes. In non-French-speaking
countries, for instance, French is said to be associated with charm and style. …

The increase in non-native English (NNE) instructors involved in English-medium instruction
(EMI) in higher education has led to growing concerns about the evaluation of lecturers' …

English has come to be widely used for the specific purpose of advertising to reach international
target groups in various countries. However, few studies to date have investigated the …

Brands can position themselves as belonging to a foreign culture by using foreign languages
(FLs) in advertising. FLs in ads have been suggested to be implicit country-of-origin (COO) …