This article examines the effectiveness of television advertising and changes in television-audience
response in the United States since the 1980s. It concludes that television remains …

In Hansen's and Parchetas Application of Customer Lifetime Value (CLV) to Consumer Package
Goods (CPG) paper, they found customer equity (CE) trends to prelude sales trends by …

The" brand" is one of the largest assets that a company owns. But unlike tangible assets like
factories which are quantified on the balance sheet, a brand's financial value often goes …

… which Frank Davey identifies in the work of several equally successful Canadian writers (96).
Although Findley's … In fact, as a body, Findley's work could be said to represent one massive …

HE exponent of Supreme Power and Omniscience is creation. The exponent of all human
knowledge and power is Art. The greatest pleasure that the mind can know comes from its …

Since 1980 the harvesting of nontimber forest products has become an increasing concern
of land managers, economic development organizations, and a variety of individuals …

… Frank Findley Executive Director MASB … Frank Findley is MASB Executive Director. His
previous work as EVP of Research for MSW•ARS Research resulted in improvements to the …

We interact two prominent behavioral mechanisms of time inconsistency that have been
used to study inadequate saving: hyperbolic discounting and short-term planning. Hyperbolic …

… Frank. By Broach Claude U.Nashville, Broadman Press, 1950. … Findley Edge … Frank
D. Boynton …