La mayor parte de los estudios que han tratado el efecto que diferentes condicionantes tienen
sobre la tasa de respuesta han intentado extrapolar el amplio conocimiento existente de …

This study centers on three parameters that can influence responses to Web-based surveys:
personalization, the periodicity of follow-up mailings and incentives based on prize draws. …

… Francisco J. Montoro Rios is the corresponding author and can be contacted at: fmontoro@ugr.es
Teodoro Luque Martínez is a Professor of Marketing. Francisca Fuentes Moreno is an …

The main goal of our research is to analyse users’ acceptance of Quick response (QR) code
mobile payment systems, considering the population's widespread use of mobile devices. A …

El nacimiento de la agricultura ecológica se sitúa a principios del siglo XX, estando en sus
orígenes más relacionada con la vida rural, la nutrición y la salud que con la preservación …

Although few studies have empirically verified the trend, environmental associations seem
to have become a generally accepted way of enhancing brand equity. This study used an …

In the process of coding open-ended questions, the evaluation of interjudge reliability is a
critical issue. In this paper, using real data, the behavior of three coefficients of reliability …

Most analyses of the effect of incentives on response rates have attempted to extrapolate to
the Internet the already existing broad knowledge base of methodologies for personal …

How does the consumer emotionally process and react to messaging intended to prompt
responsible behavior toward the environment? This study provided a psychophysiological …

The teaching methodology in university marketing subjects has traditionally been based on “lecture
classes”, which have proved to be insufficient for providing students with …