User profiles for Enrique P. Becerra
Enrique P BecerraTexas State University Verified email at txstate.edu Cited by 1891 |
The influence of brand trust and brand identification on brand evangelism
E P. Becerra, V Badrinarayanan - Journal of Product & Brand …, 2013 - emerald.com
Purpose – The purpose of this study is to examine how the nature of consumers' relationship
with a brand influences brand evangelism, which represents an intense form of brand …
with a brand influences brand evangelism, which represents an intense form of brand …
Effects of trust beliefs on consumers' online intentions
EP Becerra, PK Korgaonkar - European Journal of marketing, 2011 - emerald.com
Purpose – The purpose of this study is to examine the simultaneous effects of the product,
brand, and vendor trust beliefs on consumers' online intentions, ie the intention to purchase …
brand, and vendor trust beliefs on consumers' online intentions, ie the intention to purchase …
Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the US and South Korea
V Badrinarayanan, EP Becerra, CH Kim… - Journal of the Academy …, 2012 - Springer
Drawing from research on retailing, online shopping behavior, and theories of cognitive
psychology, we develop and test a framework that investigates purchase intentions in online …
psychology, we develop and test a framework that investigates purchase intentions in online …
Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers
V Badrinarayanan, EP Becerra… - Journal of retailing and …, 2014 - Elsevier
Online stores of multichannel retailers continue to lag pure internet retailers with reference
to consumers' shopping intentions and sales. This study develops and tests a framework in …
to consumers' shopping intentions and sales. This study develops and tests a framework in …
Shoppers' attachment with retail stores: Antecedents and impact on patronage intentions
V Badrinarayanan, EP Becerra - Journal of Retailing and Consumer …, 2019 - Elsevier
Systemic changes are transforming traditional brick-and-mortar retailing, with some venerable
retailers closing some or all of their stores, others reinventing store layouts and shopper …
retailers closing some or all of their stores, others reinventing store layouts and shopper …
A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults
Understanding young adults’ green behavior and its antecedents are critical in consolidating
the worldwide environmental product market. The aim of this research is to study the effects …
the worldwide environmental product market. The aim of this research is to study the effects …
The influence of ethnic identification in digital advertising: How Hispanic Americans' response to pop-up, e-mail, and banner advertising affects online purchase …
EP Becerra, PK Korgaonkar - Journal of …, 2010 - journalofadvertisingresearch.com
Hispanic Americans' purchasing power and Internet usage are on the rise, but published
research on the influence of Web advertising on their purchase intentions online is still scarce. …
research on the influence of Web advertising on their purchase intentions online is still scarce. …
Retail employee theft: When retail security alone is not enough
P Korgaonkar, EP Becerra, T Mangleburg… - Psychology & …, 2021 - Wiley Online Library
Retailers and local governments lose revenue, and inevitably consumers pay higher prices
due to theft. In 2018, the amount lost to employee theft per incident was $1361. This is in …
due to theft. In 2018, the amount lost to employee theft per incident was $1361. This is in …
[PDF][PDF] HISPANICS'INFORMATION SEARCH AND PATRONAGE INTENTIONS ONLINE.
EP Becerra, PK Korgaonkar - Journal of Electronic Commerce Research, 2009 - jecr.org
In the last decade, the Hispanic population of the United States has grown exponentially. The
purchasing power of Hispanics in the United States exceeds $870 billion. However, little is …
purchasing power of Hispanics in the United States exceeds $870 billion. However, little is …
Influence of thinking tendencies on online transaction of hybrid retailers
EP Becerra, V Badrinarayanan, CH Kim - Journal of Business Research, 2013 - Elsevier
This study examines cross-cultural differences in thinking styles in the context of hybrid
retailers (ie, land-based retailers that augment their retail operations by creating online stores). …
retailers (ie, land-based retailers that augment their retail operations by creating online stores). …