User profiles for Enrique P. Becerra

Enrique P Becerra

Texas State University
Verified email at txstate.edu
Cited by 1891

The influence of brand trust and brand identification on brand evangelism

E P. Becerra, V Badrinarayanan - Journal of Product & Brand …, 2013 - emerald.com
Purpose – The purpose of this study is to examine how the nature of consumers' relationship
with a brand influences brand evangelism, which represents an intense form of brand …

Effects of trust beliefs on consumers' online intentions

EP Becerra, PK Korgaonkar - European Journal of marketing, 2011 - emerald.com
Purpose – The purpose of this study is to examine the simultaneous effects of the product,
brand, and vendor trust beliefs on consumers' online intentions, ie the intention to purchase …

Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the US and South Korea

V Badrinarayanan, EP Becerra, CH Kim… - Journal of the Academy …, 2012 - Springer
Drawing from research on retailing, online shopping behavior, and theories of cognitive
psychology, we develop and test a framework that investigates purchase intentions in online …

Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers

V Badrinarayanan, EP Becerra… - Journal of retailing and …, 2014 - Elsevier
Online stores of multichannel retailers continue to lag pure internet retailers with reference
to consumers' shopping intentions and sales. This study develops and tests a framework in …

Shoppers' attachment with retail stores: Antecedents and impact on patronage intentions

V Badrinarayanan, EP Becerra - Journal of Retailing and Consumer …, 2019 - Elsevier
Systemic changes are transforming traditional brick-and-mortar retailing, with some venerable
retailers closing some or all of their stores, others reinventing store layouts and shopper …

A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults

EP Becerra, L Carrete, P Arroyo - Journal of Business Research, 2023 - Elsevier
Understanding young adults’ green behavior and its antecedents are critical in consolidating
the worldwide environmental product market. The aim of this research is to study the effects …

The influence of ethnic identification in digital advertising: How Hispanic Americans' response to pop-up, e-mail, and banner advertising affects online purchase …

EP Becerra, PK Korgaonkar - Journal of …, 2010 - journalofadvertisingresearch.com
Hispanic Americans' purchasing power and Internet usage are on the rise, but published
research on the influence of Web advertising on their purchase intentions online is still scarce. …

Retail employee theft: When retail security alone is not enough

P Korgaonkar, EP Becerra, T Mangleburg… - Psychology & …, 2021 - Wiley Online Library
Retailers and local governments lose revenue, and inevitably consumers pay higher prices
due to theft. In 2018, the amount lost to employee theft per incident was $1361. This is in …

[PDF][PDF] HISPANICS'INFORMATION SEARCH AND PATRONAGE INTENTIONS ONLINE.

EP Becerra, PK Korgaonkar - Journal of Electronic Commerce Research, 2009 - jecr.org
In the last decade, the Hispanic population of the United States has grown exponentially. The
purchasing power of Hispanics in the United States exceeds $870 billion. However, little is …

Influence of thinking tendencies on online transaction of hybrid retailers

EP Becerra, V Badrinarayanan, CH Kim - Journal of Business Research, 2013 - Elsevier
This study examines cross-cultural differences in thinking styles in the context of hybrid
retailers (ie, land-based retailers that augment their retail operations by creating online stores). …