The growth of Instagram continues, with the majority of its users being young women. This
study investigates the impact of Instagram upon source credibility, consumer buying intention …

This paper investigates what types of Instagram marketing tools are the most effective in
relation to Generation Z's impulse purchasing behaviour within fashion industry in the context of …

… Elmira's research areas include marketing communication strategies, … Elmira published her
research in a range of internationally recognized journals and conferences [email: e.djafarova…

This article explores the role and interpretation processes of puns in print advertising. The
function of punning (wordplay) in advertising varies from double meanings to humorous effects…

This study explores the phenomenon and influence of beauty influencers on Instagram and
YouTube through the analysis of top micro-celebrity profiles and surveys with the followers. …

Majority of parents use social media platforms, with young mothers being the most active
users. Academic research has only recently started addressing the impact of social media on …

This study explores the factors that influence the dissemination process of and public
susceptibility to fake news amidst COVID-19. By adopting a qualitative approach that draws on 21 …

Recruitment of international students is becoming increasingly important across the globe.
This area is under researched and requires more theoretical underpinning to support the …

Purpose Despite entrepreneurial linguistic style gaining increased attention in
entrepreneurship studies, the field for digital vlogger entrepreneurs still lacks a comprehensive …

This article explores the changing role of figurative devices in British tourism advertising from
the 1970s to 2005. The textual analysis of metaphors, puns and alliteration reveals some …