The authors apply recent advances in creativity theory to discover perceptual differences in
the factors of strategy, originality, and artistry among creatives and noncreatives. It was found …

The authors examine, in the context of Crawford's 1970 study, changes in marketing
professionals’ research ethics judgments and the influence of organizational factors on those …

This paper examines the influence of marketers on the creativity of their advertising agency.
There are three main ways in which marketers affect the creativity of their agency: (1) setting …

Post-traumatic osteoarthritis (PTOA) subsequent to joint injury accounts for over 12% of the
overall disease burden of OA, and higher in the most at-risk ankle and knee joints. Evidence …

Objective To determine the impact of arthritis pain and quality of life among adults with
arthritis‐related pain in A ustralia. Methods A cross‐sectional survey was conducted on a …

This study examines IMC media use by advertising agencies from a perspective of how
creative and media implementation effects impact the scope of media selected for campaigns. …

Emulsions of soya oil in mixed solutions of sodium caseinate (Na Cas) and carbohydrates
of various dextrose equivalence (DE) were prepared and subsequently spray-dried to yield …

Importance A combination of conservative treatments is commonly used in clinical practice
for thumb base osteoarthritis despite limited evidence for this approach. Objective To …

The concepts of effective reach and effective frequency are less informative than previous
advertising research has led us to believe. McDonald (1971) intended these concepts to …

Emulsions were prepared with 5% (w/v) solutions of sodium caseinate (Na Cas) and soy oil
at oil/protein ratios of 0.25−3.0 by homogenization at 10−50 MPa. Emulsions were spray-…