… by both practitioners and academics, in The BrandBubble John Gerzema and Ed Lebar …
into the proprietary Brand Asset Valuator, John and Ed have captured the concept of energized …

A research study was conducted to explore how joint branding affects consumer perceptions.
Employing Young & Rubicam's BrandAsset Valuator model and research tool, the study …

Since 1993 Young & Rubicam has invested over $130 million in collecting and interpreting
data on consumers' perceptions of some 44,000 product and service brands in over 50 …

The term consumer-brand relationship has become so ubiquitous that it now verges on losing
any specific meaning. Unheard of 30 years ago when the term was first used in print, it is …

The many models used to assess the health and performance of a brand tend to take one of
two forms: brand equity or brand value. Brand equity models measure consumer …

The term consumer-brand relationship has become so ubiquitous that it now verges on losing
any specific meaning. Unheard of 30 years ago when the term was first used in print, it is …

… Selection, introduction and editorial matter© Marc Fetscherin and Tobias Heilmann 2015
Individual chapters© Contributors 2015 Foreword© Ed Lebar and Max Blackston 2015 …

… The Miniugud version of Lebar Gabála (LG Min.) repeats this passage almost verbatim;" and
… The third recension of Lebar Gabála (LG R"), and the additional material in Auraicept na …

… LeBar and the coauthors are to be congratulated for this … traits and values based on LeBar's
classification? Is there any al- … In conclusion, I hope LeBar corrects the mis- spelled names of …

Perhaps most pertinent to the question of how innate our sense of justice is are the
contributions from anthropology and psychology. Widlok (ch. 4, p. 93–117) reports that cross-cultural …