Examines the effects of a total quality management initiative on a department in a mid‐sized
utility company in the USA. A longitudinal design was used to examine the effects of total …

Field research and a laboratory study were conducted to empirically examine the effects of
brand relevance, connotation, and pronunciation on consumers' preferences for new brand …

At a time when scientific and technical innovation now requires a multitude of heterogeneous
inputs and expertise from the public and private sectors alike, cooperative research centers …

Organizational researchers routinely use attitudinal surveys to track organizational development
and identify areas for intervention. However, seemingly trivial changes to the survey …

… A complementary contribution in this volume is the exploration of CRC marketing practices
authored by Drew Rivers and Denis O. Gray. The chapter adopts a relationship marketing …

This paper investigates the outcomes of a policy experiment, the NSF SBIR/IUCRC
Membership Supplement, designed to promote the success of small high-tech entrepreneurial …

This chapter contribution to the edited volume addresses the importance of the ability of
leaders in cooperative research centers to attract and retain industrial firms as members. Drew …

This chapter describes a methodology, refined during a recent feasibility study, for capturing
economic impact data from private sector firms involved in cooperative research with …

… BIOGRAPHY Drew Rivers … , Drew worked to establish collaborative relationships between
local universities and his industry employers. These met with modest success, though Drew …

To determine the influence of time from injury to surgery on neurological recovery and length
of stay (LOS) in an observational cohort of individuals with traumatic spinal cord injury (tSCI)…