User profiles for Douglas C. West
Douglas C. WestKing's College London Verified email at kcl.ac.uk Cited by 5062 |
Perceptual determinants of nonprofit giving behavior
This paper provides the first empirically based marketing model of the perceptions of givers
and the resulting impact on donations. Within nonprofit marketing there is a considerable …
and the resulting impact on donations. Within nonprofit marketing there is a considerable …
The definition and measurement of creativity: what do we know?
J El-Murad, DC West - Journal of Advertising research, 2004 - cambridge.org
Creativity is arguably the most important element in advertising success. This article reviews
the trends in creativity research and asks (1) what do we know about advertising creativity, (…
the trends in creativity research and asks (1) what do we know about advertising creativity, (…
[BOOK][B] Strategic marketing: creating competitive advantage
The third edition of Strategic Marketing examines the ways in which companies create and
sustain their competitive advantage. Utilizing a robust marketing strategy framework, it covers …
sustain their competitive advantage. Utilizing a robust marketing strategy framework, it covers …
Supply chain transparency: A bibliometric review and research agenda
Many organizations are confronted with the challenge of improving supply chain transparency
not only to meet regulatory requirements, but also to optimize operations, guarantee the …
not only to meet regulatory requirements, but also to optimize operations, guarantee the …
[PDF][PDF] E-loyalty is not all about trust, price also matters: extending expectation-confirmation theory in bookselling websites
AC Valvi, DC West - Journal of Electronic Commerce Research, 2013 - ojs.jecr.org
Identifying factors that influence customers’e-loyalty is paramount for practitioners and academics
to develop successful marketing strategies and behavioral models. Online bookselling …
to develop successful marketing strategies and behavioral models. Online bookselling …
Practitioner and customer views of advertising creativity: Same concept, different meaning?
This paper examines and compares definitions of advertising creativity held by samples of
New York agency practitioners and members of the television-viewing public. Specifically, the …
New York agency practitioners and members of the television-viewing public. Specifically, the …
The relational determinants of nonprofit web site fundraising effectiveness: An exploratory study
A Sargeant, DC West, E Jay - Nonprofit Management and …, 2007 - Wiley Online Library
In this article, we develop a framework for assessing the relational content of nonprofit
Internet sites. We operationalize this as a series of eight relational constructs applicable to the …
Internet sites. We operationalize this as a series of eight relational constructs applicable to the …
The measurement of e-marketing orientation (EMO) in business-to-business markets
AM Shaltoni, DC West - Industrial Marketing Management, 2010 - Elsevier
The adoption of e-marketing has been associated with an array of potential benefits such as
market expansion and cost reduction. Nevertheless, the degree of involvement in B2B …
market expansion and cost reduction. Nevertheless, the degree of involvement in B2B …
Risk and creativity in advertising
J El-Murad, DC West - Journal of Marketing Management, 2003 - Taylor & Francis
This paper provides the first empirical study of the relationship between risk and creativity in
advertising. Advertising agency creatives and their propensity to take advertising risks are …
advertising. Advertising agency creatives and their propensity to take advertising risks are …
Does perception matter?: an empirical analysis of donor behaviour
This article provides the first empirically based marketing model of the perceptions of givers
and the resulting impact on donations. Within nonprofit marketing there is a considerable …
and the resulting impact on donations. Within nonprofit marketing there is a considerable …