User profiles for Doori Song
 | Doori SongAssociate Professor of Marketing, Youngstown State University Verified email at ysu.edu Cited by 584 |
Consumer response toward native advertising on social media: the roles of source type and content type
Purpose Drawing upon attribution theory, this study aims to examine how different types of
product information sources (mainstream celebrities vs micro-celebrities) interact with content …
product information sources (mainstream celebrities vs micro-celebrities) interact with content …
The ability of corporate blog communication to enhance CSR effectiveness: The role of prior company reputation and blog responsiveness
The purpose of this study is to determine what constitutes effective corporate social responsibility
(CSR) communication in the corporate blog setting. This study examines the effects of a …
(CSR) communication in the corporate blog setting. This study examines the effects of a …
Can brand experience shorten consumers' psychological distance toward the brand? The effect of brand experience on consumers' construal level
Drawing upon construal level theory, this research investigated the impact of brand
experience on consumers’ psychological distance toward a brand and their construal levels. In …
experience on consumers’ psychological distance toward a brand and their construal levels. In …
“I'll donate money today and time tomorrow”: The moderating role of attitude toward nonprofit organizations on donation intention
Across two experiments, this study provides support for the concept that money and time are
marked by psychologically distinct constructs. As temporal distance increases, preferences …
marked by psychologically distinct constructs. As temporal distance increases, preferences …
Balancing “we” and “I”: Self‐construal and an alternative approach to seeking uniqueness
Influenced by the need for uniqueness theory, the current study proposes that expressing
uniqueness via consumption offers a means for achieving a different sense of being without …
uniqueness via consumption offers a means for achieving a different sense of being without …
When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type
With the growing power of brand-related user-generated content (UGC) on social media,
marketers have begun incorporating UGC into the marketing mix as part of word-of-mouth …
marketers have begun incorporating UGC into the marketing mix as part of word-of-mouth …
“How negative becomes less negative”: Understanding the effects of comment valence and response sidedness in social media
This study explores the influence of the public’s negative comments regarding a corporate
social responsibility (CSR) campaign in social media and how to best respond to them. It …
social responsibility (CSR) campaign in social media and how to best respond to them. It …
Watch out when expectancy is violated: An experiment of inconsistent CSR message cueing
Applying the expectancy violation theory, the study examines how a company’s commitment
to corporate social responsibility (CSR) interacts with the timing of receiving inconsistency …
to corporate social responsibility (CSR) interacts with the timing of receiving inconsistency …
Corporate message strategies for global CSR campaigns: The mediating role of perceived altruism
… Although one recent study suggested a potential for two-sided messages to effectively
deal with negative comments on social media (Rim and Song, 2016), the effects can vary by …
deal with negative comments on social media (Rim and Song, 2016), the effects can vary by …
The influence of regulatory focus on the effect of product cues
The purpose of this study is to explore the extent to which informational cues interact with
individuals’ motivational states during their evaluation of a product. This article confirms the …
individuals’ motivational states during their evaluation of a product. This article confirms the …
