Three advertising effectiveness dimensions were linked in a local random telephone survey
asking respondents' most disliked or liked commercial. The survey included describing the …

Background With so much riding on textbooks-teachers building their course content around
the text and expecting students to learn from the text-it is peculiar that so few empirical …

Two commissions within the Public Relations Society of America have recently defined
courses in case-study analysis, research methods, and behavioral-science theory as central to …

In Social, Political, and Economic Contexts in Public Relations: Theory and Cases, Culbertson,
Jeffers, Stone, and Terrell present a different perspective to the case-study learning …

OBJECTIVE To study the effects of short (6 months) and longer‐term (up to 24 months) growth
hormone (GH) replacement therapy using a dose titration regimen, on lipid and glucose …

Most cases of adult-onset (AO) GH deficiency (GHD) result from the presence of
hypothalamo-pituitary tumors or their treatment. GH replacement is now widely used in adults with …

Nearly 30% of pregnant women in South Africa are estimated to be HIV seropositive, yet
adherence to guidelines for the prevention of mother-to-child transmission of HIV (PMTCT) is …

In today’s download & instantly gratify world of the home movie theater, Blu-ray and HD
DVD are deadlocked in what may be the last of the Format Wars of competing moving image …

First, content refers to what people believe and how they behave. On the other hand, structure
deals with relationships among one or many persons' beliefs and/or behaviors—on how …