The effects of the social structure of digital networks on viral marketing performance

M Bampo, MT Ewing, DR Mather… - Information systems …, 2008 - pubsonline.informs.org
Viral marketing is a form of peer-to-peer communication in which individuals are encouraged
to pass on promotional messages within their social networks. Conventional wisdom holds …

How Contagious Is Your Viral Marketing Campaign?: A Mathematical Model for Assessing Campaign Performance

…, DB Stewart, DR Mather… - Journal of …, 2014 - journalofadvertisingresearch.com
Few marketing campaigns purely are viral. Most comprise both viral (peer-to-peer transmission)
and non-viral (firm-initiated transmission) components. Unfortunately, current metrics for …

Is the graph discrepancy index (GDI) a robust measure?

DR Mather, PR Mather, AL Ramsay - Monash University Business …, 2003 - papers.ssrn.com
The Graph Discrepancy Index (GDI), which originates from the lie factor introduced by Tufte (1983),
is the mechanism commonly used in the financial graphics literature to determine …

[CITATION][C] A Simulation Model of the Spread of Blood-borne Viruses through One-One Contact

DR Mather - … Congress on Modelling and Simulation 1997, 1997 - research.monash.edu
Dineli R Mather

[CITATION][C] A Simulation Approach to Benchmarking and Setting Performance Driven Incentives in an Outsourcing Scenario

DR Mather - Business Systems Research Vol II, 1998 - research.monash.edu
Dineli R Mather

[CITATION][C] A Computer Simulation of Epidemics Applied to Hepatitis C

DR Mather - 4th International Meeting of Decision Sciences …, 1997 - research.monash.edu
Dineli R Mather

[CITATION][C] Simulating the variability in the spread of the HIV and Hepatitis C in injecting drug users

DR Mather, CK Aitken, N Crofts - UKSim-AMSS International …, 1999 - research.monash.edu
Dineli R Mather, Campbell K Aitken, Nick Crofts …

[CITATION][C] Modelling the risk of transmittion of blood-borne viruses through injecting drug use

DR Mather, CK Aitken, N Crofts - BioMedSim'99, 1999 - research.monash.edu
Dineli R Mather, Campbell K Aitken, Nick Crofts …

[CITATION][C] Incidence of Hepatitis C amongst Injecting Drug Users: the Effect of Changes in Behavioural and Infection Parameters

DR Mather, CK Aitken, N Crofts - Business Systems Research …, 1998 - research.monash.edu
Dineli R Mather, Campbell K Aitken, Nick Crofts …

[CITATION][C] Modelling the Incidence of HIV and Hepatitis C in Injecting Drug Users-A Simulation Approach

DR Mather, CK Aitken, N Crofts - Business Systems Research …, 1998 - research.monash.edu
Dineli R Mather, Campbell K Aitken, Nick Crofts …