Purpose – The aim of the research reported in this paper was to identify for which types of
products and services consumers find the advertising to lack credibility and in which media …

Despite the popularity of sponsorship, there remains a paucity of research attention. This is
especially the case when considering the product relevance issue (the fit between the …

A premium is a free gift offered to consumers when they purchase a product, and marketers
in many product categories are using them as a sales promotional tool. That consumers …

Purpose The aim of the research reported in this paper was to identify for which types of
products and services consumers find the advertising to lack credibility and in which media this …

One of the key debates in the sponsorship literature has been the importance of congruence
between a sponsor and the event being sponsored. Functional sponsorship congruence …

The substantial growth of beauty products’ demand from both domestic and export markets
has made beauty product become one of the important sectors of economy in Malaysia. On …

Herein we demonstrate that copper(II)-diacetyl-bis(N 4 -methylthiosemicarbazone)(CuATSM),
clinical candidate for the treatment of ALS and Parkinson's disease, is a highly potent …

Irregular mitochondria structure and reduced ATP in some patients with IBD suggest that
metabolic stress contributes to disease. Loss-of-function mutation in the nucleotide-binding …