Purpose – Although exporting can offer many benefits to smaller manufacturers, a large
number of these firms refrain from export operations as a result of insufficient stimulation. This …

… Dayananda Palihawadana (Leeds University Business School, Leeds, UK) … and
Palihawadana, D. (2011), "The relationship between country‐of‐origin image and brand …

The authors present the results of a study that empirically tests a model connecting national
export-promotion programs with export performance through the intervening role of export-…

Purpose – Consumer scepticism about the credibility of green advertising around the world
is growing. The article aims to provide a comprehensive assessment and trend analysis of …

Purpose – Research on the behavioural aspects of buyer‐seller relationships, although
sizeable, is too heterogeneous and fragmented to yield complete and conclusive insights as to …

It is generally accepted that an understanding of quality conceptualizations is instrumental
in the design and development of customer care programs. This study applies the …

The mutual dependence of businesses and society has emphasized the growing importance
of the concept of corporate social responsibility (CSR). Despite the fact that CSR has …

Notwithstanding the growing literature on international buyer–seller relationships, limited
attention has been given to the crucial role of adaptation in enhancing relationship performance…

Purpose – The article aims to identify differences in consumers' evaluations of goods made
in either the USA or China at different levels of analysis; to trace variations in consumers' …

Purpose A first objective is to add insight into how constructs of ethnocentrism, xenocentrism
and cosmopolitanism relate to each other. Knowledge of how these constructs overlap or …