Cluster analysis of questionnaire data was used to identify six distinctive external information
search patterns among purchasers of new automobiles. Two of the shopper clusters had …

The relative efficacy of two types of incentives for producing responses to a mail survey was
investigated. Personal cash payments of varying amounts enclosed with the questionnaire …

Applications of psychophysiological measures to the problem of evaluating advertising and
marketing stimuli are reviewed. It is suggested that most of these applications have been …

Only followup contacts and monetary incentives have been shown to be consistently effective
in improving survey response rates. Recently researchers have been encouraged by …

Article-at-a-Glance Background A disturbing trend in patient satisfaction research has been
a willingness to accept low response rates as inevitable. However, it may not be appropriate …

This paper is one of 18 selected by the Editorial Review Board of The Journal of Advertising
Research to be a ‘classic’ - an article that has withstood the test of time. First published in …

The present study fills a gap in the advertising effects literature for a large‐sample comprehensive
study of the impact of general message factors on recall and persuasion measures of …

Despite the large amount of research on mail questionnaires, there has been little effort toward
the development of a questionnaire response theory that might guide the design of mail …

As the health care industry moves toward managed competition and a new order of health
care in America, information for aligning an entire organization around meeting customer …

The authors review the promotional and technical literature of 20 copytesting firms, and
present a common framework for describing the research procedures employed. Data from the …