A status report on podcast advertising

DM Haygood - Journal of Advertising Research, 2007 - journalofadvertisingresearch.com
Podcasting has begun to capture the public's imagination. Content creators are now providing
a growing stream of intriguing and diverse content for downloading on MP3 players or …

Getting the job in advertising: Hiring decision makers' perceived value of student-run communications agency experience for recent graduates

DM Haygood, H Vincent, L Bush - Journal of Advertising …, 2019 - journals.sagepub.com
Student-run communications agencies on university campuses provide the opportunity for
communications students to apply classroom learning to real client projects with actual …

Hard sell or soft sell? The advertising philosophies and professional relationship of Rosser Reeves and David Ogilvy

DM Haygood - American Journalism, 2016 - Taylor & Francis
Rosser Reeves and David Ogilvy practiced advertising during perhaps the industry's most
intriguing era when a debate took place over how best to create effective advertising for the …

Change: How young voters interpreted the messages sent during the 2008 presidential election season

KJ Levine, N Clark, DM Haygood… - American Behavioral …, 2011 - journals.sagepub.com
Change became the mantra of the 2008 presidential campaign. During the primaries, Senators
Clinton, McCain and Obama, as well as Governor Huckabee, all used the idea of change …

Inhaling and accelerating: tobacco motor sports sponsorship in televised automobile races, 2000-2002.

M Morrison, DM Haygood… - Sport Marketing …, 2006 - search.ebscohost.com
This paper investigates auto racing sponsorships by cigarette manufacturers from 2000-2002
and builds on earlier work which found that by using event sponsorships tobacco …

The big ad bang on blogs: an analysis of the advertising landscape on the blogosphere

DM Haygood, C Imfeld - American Academy of Advertising …, 2006 - search.proquest.com
Is it possible to imagine a medium in which a new media vehicle is created every 7.4 seconds?
Perhaps it is difficult to imagine, but it is true. According to Technorati, a search engine …

Madame's American Adventures: US News Magazines' Coverage of Madame Chiang Kai-shek's 1943, 1944-45, and 1948 visits to the United States

DM Haygood, GW Scott - Media History, 2023 - Taylor & Francis
Henry Luce’s many critics accused him of using his Time Inc. media to advocate for Chinese
General Chiang Kai-shek and his Nationalist party during the pre-war, World War II, and post…

Henry Luce's American & Chinese Century: An Analysis of US News Magazines' Coverage of General Chiang Kai-shek from 1936 to 1949

DM Haygood, GW Scott - American Journalism, 2021 - Taylor & Francis
Time magazine founder and publisher Henry Luce was accused by scholars and critics of
using his media empire to support and promote General Chiang Kai-shek and his ruling …

[PDF][PDF] The Power of Political Boycott in Online Communities and Blogs: Exploring Online Political Debaters on the Korean Government's Beef Trade Policies with the …

JH Park, DM Haygood, HJ Yun - Online Journal of Communication and …, 2014 - ojcmt.net
The research examines Korean political online communities‟ attempts to influence media
content by conducting an advertising boycott against advertisers who placed advertising in …

Patellamide A and C biosynthesis by a microcin-like pathway in Prochloron didemni, the cyanobacterial symbiont of Lissoclinum patella

…, S Sudek, JA Eisen, MG Haygood… - Proceedings of the …, 2005 - National Acad Sciences
Prochloron spp. are obligate cyanobacterial symbionts of many didemnid family ascidians. It
has been proposed that the cyclic peptides of the patellamide class found in didemnid …